Wednesday, April 21, 2010

KELP: Petal-Inspired POP Fixture


KELP is a point-of-purchase fixture for displaying Fedaboa's clamshell belt buckles. The inspiration behind the buckles and their belt line come from pearl divers, so when they said they wanted a plant-like structure that could be built-up and expanded on, I came up with the Kelp concept.

Kelp is a simple structure optimized for inexpensive manufacturing. Standard 1/4" and 1/8" acrylic (or sturdy plastic alternative) can be easily laser-cut and assembled. Extension and trunk tubing can be manufactured from standard 2" acrylic tubing. The dome cap and tubing can be threaded for easy screw-on and screw-off assembly. Retailers can easily assemble the fixture in-store with limited instruction.


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